The UCDA Design Education Summit is a national academic conference for design educators, students and chairs. It serves as an ongoing community created specifically for graphic design educators with many opportunities for professional participation and development. I was tasked with creating a completely new identity for the 15th Annual Summit with the theme of Human-centered design (HCD). HCD is a creative approach to problem-solving for human needs. It starts with the people you are designing for and includes them as active participants and subject-matter experts in the creative process. The conference brand identity is energized, focused and imaginative. Its’ primary color palette combined with bold type and illustration emphasizes the creative nature of Human-Centered design.
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